Introduction to Mobile CRM
Mobile CRM allows the Organization to mobilize its CRM activities and tasks through the use of mobile technology with Smartphones, Tablets, Laptops or other mobile devices. With such devices the employee gains instant access to customer and corporate data and may update the data or interact with it.
The benefit is keeping sales teams as productive in the field as they are behind a desk. Mobile CRM allows you to complete key business processes while outside or in the field while reducing reaction time and react immediately to customer’s needs. The early bird catches the worm.
Ideal would be to allow the workers to perform all their activities from outside the office. What are the advantages? There are quite a few and I will review the most of them. But the most important and worth mentioning is that: with Mobile CRM you reduce your response time to almost zero. And so you outperform your competitors.
The range of mobile solutions is derived from your business needs and technological environment. If your business relies on field sales you should review solutions that allow more customer-facing time rather than administrative tasks.
The mobile technology integrated with the CRM system changes the way salespeople or field teams interact with organization data. The technology enables field sales teams to manage inventory, orders, payments and customer interaction and thus improve sales efficiency and effectiveness.
Take all the efficiency that a CRM system offers to the organization and multiply it by four or five. Why?
The mobile CRM as sales application in your organization will definitely drive your revenues. You provide your field sales teams with a new productivity tools that will improve their quota and decreases the cycle time on responses to customer requests and needs. One of the main parameters that influence sales quota is time.
They need time to process their work and to respond to the customer. Salesmen refer to it as an administrative burden. Ask the average salesman or saleswoman what is his or hers ideal work conditions and he or she would tell you the ability to hand over an offer while they are still on the premises of the customer.
Thus working with a mobile CRM technology increases their responsiveness to customer, regardless of location or time. With a few clicks or finger slides the salesperson has access to up-to-date account information prior to visiting a customer site, access to product information, price lists or offers.
With Sales force a salesman may access the system from everywhere and create an offer on the spot. You are troubled that you may not have the ability to control the offer before it was handed out to the customer? Sales force allows you configure products for specific needs, calculate prices and enforce pricing rules. All you need to worry about is the layout of the offer. And all is done through mobile devices.
I have not yet mentioned the benefit of capturing customer’s information on site allowing service teams better planning of their resources or more accurate inventory requirement planning.
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