Web shop or eCommerce system that integrates data and information from your ERP system is of a great advantage to your business. You may keep an updated product catalogue through replication of data; you can publish product availability, collect valuable customer data and initiate data flow from the web directly into your system.
ERP systems and eCommerce solutions are becoming closer and closer. So close that those solutions for integration between the two systems – the ERP system and the web shop are at the reach of your hand more than ever.
Up until few years ago the integration between these two elements was a complicated matter that required a fleet of programmers that would have drained your budget. Which advantages would you expect?
Automatization of Processes
One great advantage is saving countless hours of manual data entry and avoid costly human errors. You do not need to enter the orders yourself – the customer does it for you over the internet. You are not required to maintain product data on both systems – you maintain it on one system (the ERP) and the data will be automatically replicated to the web shop. Facilitating data transfer between the eCommerce and the ERP System allows you to initiate the supply process with correct data.
Managing a Product Catalog
The idea is to generate a data replication of product catalog from the ERP system in the Web shop. In this way you are not required to manage and enter the data twice; once in the ERP system and once for the web shop. It becomes a significant advantage when the product has many variations or version. Try the next resource:
Product catalogue enables web shop customers to browse product catalogs, search for products, and view product details prior to ordering. This builds trust with the customers. Managing product catalogue allows you set pricing methods to determine price information.
Order Management
Order management through the eCommerce is one which the customer enters an order and the data is processed automatically to your ERP system and the rest is history – the demand is generated, deliveries are being made, the stocks are updated, the MRP 2 is initiated and the purchase is already underway. Further features: customer may enter their desirable pickup address or may add a wish list.
Marketing
Web shop may be used as a powerful marketing tool with which you may enhance your sales through different offerings to web customers. For example, the shop may offer different product types to interested web shoppers and encourage further purchasing.
Let us say that need to get reed of old stocks from product A. Product A will be well sold with product B which is a runner. All you have to do is to market product A along with product B. And where would it be easier than in a web shop? Customers may receive bonuses or discount according to different purchase profiles – quantity, or purchasing other products.
Collecting Data over Customers
The web shop is a goldmine for customer data: you collect customer’s personal data and you know what are the preferences of this customers (through the use of cookies you can track which product the customers browsed). With time you will build a valuable databank with which you may approach customers better.
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